Phil Cole 0:04
Hello, and welcome to the dental education podcasts, the podcast series where we share knowledge and experience and provide value to you and your dental practice. I'm your host, Phil Cole. And in today's episode, we'll be talking about cloud med spas, and how it can empower dentists to have another revenue stream for their practice. And so I am privileged to be joined today by Shannon Seeberan. of cloud Med Spa, who's going to be sharing her thoughts and experiences with this. So hello, and welcome, Shannon to the podcast.
Shannon Seeberan 0:36
Thank you, Phil. Great to be here. I'm excited to share our opportunity.
Phil Cole 0:41
Yeah, I know that when we got a chance to talk on the phone, it was something that when I got introduced, I was like, how does this fit in, but after we were talking, those who are going to be listening today, I think are going to be very, very surprised. And I thought that it was one of those things as we get in the conversation today was really, really interesting and really, really effective for a lot of clients that I'm already thinking of that we're working with, and so forth. So, so tell us a little bit about yourself then and a little bit about cloud Med Spa, because I know the name itself kind of probably gets dentists thinking what the heck am I worried about a spa for when it's done on so tell us a little bit about it.
Shannon Seeberan 1:28
And I'll make that relevance for them. Obviously, that I have been cloud med spas has been around for four years, we started as a brick and mortar company, and evolved into a software platform. Prior to cloud med spas, I was consulting within the mostly private practice medical space, helping different physicians of different specialties integrate medical esthetics, primarily what that means is injectables into their practice. And so figuring out creative ways of adding more of a cash based procedure opportunity into their practices. So obviously moved over to our company after Club Med Spa. Since then, when we initially started, we opened actual brick and mortar locations. Our first one is in Boston, Massachusetts, it is you can think of it like a we workspace for aesthetic objectors who are working independently. They're entrepreneurs in their own space. And so they come to our space 13 exam rooms, rent by the hour, purchase the product they need, and rent the devices they need also to do the procedures, they run their own business, they manage their own clients, we are empowering them with the tools, the resources, the infrastructure, to be entrepreneurs without taking on overhead. So since those locations, we have evolved into a software platform, so now we are capable to support this rental model to anyone who has underutilized space. A lot of think when we were initially going about our target audience, we thought it would just be med spa owners who wanted to pivot from being employers to renting their space. And what we realized is that this applies to anybody who has space that is underutilized because we are empowering a specific market, the medical esthetics market, which is strongly moving over to entrepreneurship. So a lot of injector practitioners, which tend to be nurses, RNs and NP'S want to be solopreneurs. And so we're trying to find spaces for them. There's a high demand of of space need for these practitioners that are looking for low risk. They don't want to sign leases themselves, but they want opportunities to get access to the product devices, etc. And so this has been a wonderful opportunity for our clients, which primarily, I would say the bulk of which are private practice owners, orthodontists, we have a few dentists who have underutilized space in their existing practice, and can rent out those chairs, whether it's an open day, a semi private room, to independent practitioners, to obviously get access to the product through our software and leverage an additional revenue opportunity for their practice.
Phil Cole 4:27
So when it comes to that, then looking for that use of they don't the the injectors, and those professionals don't want to be bogged down with the lease. Where are we where are we doing a lease or anything like that with then the space in a dental office per se?
Shannon Seeberan 4:48
Know what's so nice about this platform is it gives the opportunity for the practitioners using your space to rent by the hour and this is the model that we have learned that works and this is how we've been running In our locations for the past four years, we have learned that if you have two exam rooms, two chairs available for rental or usage, you could potentially have 1520 practitioners as renters in your space. So instead of thinking, Oh, I could just rent out my two rooms to two different people, we think of it, we try to maximize it utilization. If it's 200 Total rental hours per month, because you have two rooms five days a week, let's maximize those 200 hours. That's how many potential people could be using those 200 hours. And so the software really streamlines and manages that for each location. And so the rental model is just a smarter way to get more people in your space, using your space generating revenue, rental revenue for you.
Phil Cole 5:47
So, I know that when we talked before to on the phone, one of the things that I know that I was concerned about in that , when it comes to managing the patients and stuff, the dentist or whatever healthcare professional that has this situation that's listening, they are not in charge, or they do not have to worry about doing any of the scheduling anything like that Correct.
Speaker 1 6:14
Correct, all the software manages the utilization of their space, the practitioners in their space, who also tend to be RNs, and NP'S, other medical professionals. They're managing their own client bookings, they're managing their own client medical records, they're managing their own client transactions. So that's also what makes it completely HIPAA compliant. And the, the dentist or the physician in the space is completely not liable for anything, that's any of the procedures happening in the space, they are strictly allowing usage of their space to these practitioners.
Phil Cole 6:51
Then, once again, you were mentioned in that when you were in when you had the facilities itself, are they bringing bringing in their own equipment there, I mean, like, literally, it's just the chair that they're running, it's not the dentist asked to buy the equipment, or any of that kind of supplies or anything like that, for them to use.
Speaker 1 7:12
Right, the owner of this software is not investing in any additional products resources, the obviously hit the chair that he has, the space that he has is the value added resource he is offering, the practitioner who's coming to the space is coming there, and not somewhere else, because they're getting access to amazing product prices through our software. So they're also getting access to the injectable product that they need to perform their procedure. So that's the other real, you know, heavy lower. And the reason why they're picking, you know, that specific cloud Med Spa location is it's not just a beautiful space to treat their client. They're also getting access to great prescription product through the software as well. Obviously, if if there is a demand or a need for any device support at that location, we can support that as well by putting devices on site that don't incur cost to the dentist and the owner of the software.
Phil Cole 8:16
Okay, then...So I guess, you know, we're talking about having just the space and stuff, how many, how many dentists? Do you get that actually want to be a part of the cloud med spa and do it themselves? I mean, is there training I guess for that, do you do that kind of training?
Speaker 1 8:38
Yes, there's support in this entire process. This is a true collaboration. It's not just, you know, here's the software Good luck with renting your space. I have had a lot of conversations with dentists who either have considered integrating injectables into their practice, or they've considered hiring someone to do that. What's nice about this opportunity is you're not taking on an additional employee employee salary. And you're not taking on the risk of buying product to support those employees. And you're not taking on the risk of getting clients in the door to keep that employee busy injecting clients with this process. What's nice is that you have a steady stream of practitioners coming in a diverse array of practitioners using the space, maybe it's just on the days when you aren't treating clients or self maybe it's on the days where you might be treating clients. But there's a lovely overlap of the aesthetic patient that the I would assume the dentist is also interested in having in his space, someone who's interested in improving their smile, in addition to their fine lines. And so there's a wonderful overlap of potential additional clients for the dentist. And it's also clearly a benefit for any practitioner in the space from a referral standpoint, to get potential additional clients for them but there is no expectation have that at all.
Phil Cole 10:01
So, then does it is there? Is there a benefit, then? I mean, do you if a dentist was going to rent that space out? Does Is there any marketing benefit from that? Like, can he label himself or herself as a cloud med spa facility?
Speaker 1 10:23
He can but you know, right now, you know, most of our clients keep their own branding, whether it's, you know, Dr. Smith's dentistry practice the practitioners using his space, they have their own LLC their own entity, that right, so they're coming in, as you know, Jennifer's beauty, injecting her clients all day. Yes, he could have a separate entity for his practice representing this opportunity 100%. And we do have, we do have a percentage of our clients who do that, okay. We have a dentist in North Carolina that just moved into a larger space, they are out there a multi dentist practice, they're allocating about 1000 square foot feet for this opportunity to grow more of a wellness aspect in, in addition to their existing thriving dentist practice. So that's where we come in, and we're obviously supporting from the real estate standpoint, all this additional square footage he's just invested in, you know, our plan is to have it full of aesthetic injectors, and have that, you know, revenue generating for them as well. from a revenue standpoint, it might help dentists understand what does this mean for me how much potential revenue can I expect, and the data that we have gathered from our brick and mortars and how practitioners use the space how often they're their practitioners are making very, very healthy a revenue stream, they tend to be making anywhere between $300 and $500 an hour working at one of our locations, because their overhead and the product costs are low. And so practitioners are working smarter, not harder, they're not working 40 hour work weeks, they're working anywhere between 10 and 40 hours a month. So a practitioner who is in your space on the low end, 10 hours a month, is generating approximately $1,000 a month for you. If you are charging $99 an hour for your for your room, your chair. And so think of having if you have two rooms, potentially 15 or 20 practitioners renting your space generating 10 hours a piece, the math is very good. Right? So every practitioner you have in there around $1,000 a month, think of how quickly you can generate revenue that is supporting a lot of the overhead you already are incurring, whether it's your lease payment, your mortgage, employee salaries, things like that.
Phil Cole 12:53
Yeah, I mean, I know when we talked on the phone, that's what kind of kicked in for me as is. So I we do startups, for dental for dentists and for medical doctors. And I know that one of the concerns always is is man if I start though there's that nervousness is if am I going to get you know, am I going to make it am I going to be able to support the loan and stuff. And to me many times, you know, we open up a six operatory office, that's the space because that's what they want, eventually. But we only are going to put out, you know, two rooms, or excuse me, two rooms. And then as they grow, they build that we build on the ops as it goes. But this is one of those things where I feel like it's it would give them I know a lot of doctors want three apps to start right away. I think this would be a prime example of being able to put in that third app, maybe maybe a fourth app and know that you have to ops available for for this situation and know that it's paying for itself while it sits there. Because we have one down in West Palm Beach right now that we're working on. It's a what we call a jumpstart. But it's a four operatory office, only two are going to be being worked out of as it grows. But once again, when you have two chairs that can generate that business. That's a that's a huge relief, you know, relief for somebody that is worrying about, you know, get this thing up to speed.
Speaker 1 14:31
Yeah, it's a really smart way to obviously just build in another revenue stream and additional potential client growth as well when you think about it that way. It's more it's you know, more foot traffic in your space more people aware that you were there. So it's a smart way you know, and what's nice is the software is under control of the owner at all times. So whether they add a room, remove a room, that it's remove hours, reduce hours, add hours to A platform for rent that is under their control at all times. So, you know, they have the choice as to what sort of utilization levels they want to control with.
Phil Cole 15:13
Okay, so then I guess I was when you were saying that I guess I wasn't paying attention. So or I guess I was confused. So you're saying that the that say the dentist has the cloud software. And they're able then basically to flick on and flick off at any time when those rooms are available. So if they go on vacation for a week, correct, they could literally in it's a eight op office, they could literally if they wanted to flick on eight ops.
Speaker 1 15:42
Exactly, and for the physicians who are multi practice owners only seeing patients at a location for three days a week, it's a great, you know, use the other three days inclusive of us Saturday, you know, weekends are very busy for aesthetic injectables. And so it's just, it's a huge opportunity. We like to review the revenue potential scenarios with our clients, you know, so that they can get the full picture transparent picture ahead of time, and that they're knowledgeable of what is this revenue opportunity for me specifically, before they decide to come on board. And so we have, you know, the ability to review that with them, we have very healthy opportunities, and that we put in place and practices that we put in place that generate very healthy revenue, lead generation streams of practitioners in their market specifically. So the other worry is like, how am I going to get practitioners to know I'm here to know they can rent here, we have those we have those systems in place to turn on, when you come on board that generate leads very quickly. And so and practitioners love this opportunity, because they're not, you know, they're getting access to more at very little risk, and practitioners love, love these locations.
Phil Cole 17:03
I know one of the things that someone's going to ask right now is is okay, this is all great, but you probably got to be in something like West Palm Beach, or something like that. But what if of us, I'm based out of Michigan, and I can think of a doctor right now that's expanding his practice. And he's going to have some extra rooms sitting there as he builds into the new practice. So the question would be then is, is what if you're in that smaller town? Do you guys give them those demographics? Or do you have the ability to say, hey, we have just so you know, we have 15 practitioners in this area that are looking for spac e.
Speaker 1 17:46
We are in the process of generating a network database where practitioners are now you know, they can come to our website, they can add, if they're interested in the market that is not currently covered by cloud med spas, they can put in their information, and we will let them know when that when we're in that market. And there isn't, unfortunately, a directory of aesthetic injectors in national directory where you can kind of see where everybody exists. Yeah, what what you can see is, what other med spas, what are other aesthetic practices are there in that area. And what we have learned from our initial location in Boston is we have five other locations and close proximity to our initial locations, because practitioners who are working at our Boston practice or Boston location said, hey, I want to do this in the suburb of Boston, that where I live, which is, you know, 20 miles from here, and they find a space with two exam rooms, they open a space, you know, in a suburb of the city, where now they can treat clients close to home for them, which is convenient for the client and convenient for them. And they still come to Boston to treat their patient base and in Boston. So for that, you know, it's expanding your patient base. And what we know with medical esthetics is, most everyone is getting these procedures done. It is not a 40-50 year old housewife. Opportunity anymore. 20 year olds, 30 year olds and men are getting these procedures done. And people want to be treated in close proximity to where they live, typically or work. And so suburbs are great locations for Club Med spas, and I would encourage you, but obviously, who you are attracting to your Club Med Spa is the practitioner. So I would encourage you to see in your, you know, 10 mile radius, what other med spas, what other aesthetic practices are within a 10 mile radius of your location, and that's where, you know, I could get practitioners here because instead of working as an employee, injector, making a 20% margin on procedure, they can make a 50-60% margin on procedure at a cloud Med Spa location after the cost of product in the rental of the room. So Smart, it's a smart, you know, business choice for them.
Phil Cole 20:03
So what I would a dentist then just reach out to you then basically in the area and say, Hey, do you are you covering this area is that the easiest way for them to look.
Speaker 1 20:13
You can see on our website where our cloud med spas currently are located. And then if you know, and obviously, the saturation of a market is a non issue, because there are more than enough aesthetic practitioners as what we've learned. So if a dentist is interested, he can reach out to us, we can talk about what this looks like from a revenue standpoint, in his mark, and for his space, specifically, what space he has available. And all of that we can, you know, talk more and learn more about his market. But it does does not discriminate based on geography is what I have to say we have locations in rural, we have locations and urban all over the place. And so we want to be where practitioners are, most practitioners tend to live in, you know, rural areas and suburbs of cities as well.
Phil Cole 21:06
Is there any, is there any healthcare profession that you would say, would not fit the having the space? So one of the things I'm thinking is, and I and tell me if I'm wrong is optometry, like if they had chairs available is that that's still a go?
Speaker 1 21:27
It fits every specialty, We just need, you know, a clean aesthetic, sterile space with a chair that reclines is preferred, obviously, for patients. And that's it. And so we have a multitude of specialties of clients under US currently, which is great. And it's nice to show that, you know, anybody can basically implement this, it's a healthy revenue stream for their practice, especially, you know, some of the specialties who are limited to just, you know, low insurance margins, they don't have a cash based aspect of their practice where they're doing procedures outside of insurance based procedures, and this adds that revenue stream for their practice.
Phil Cole 22:10
Yeah, I think for anybody that's, that's listening to, as far as in the, the marketing standpoint of it is there's no greater marketing than having foot traffic. And so when someone is walking into your office, wouldn't be surprised to see what the conversion rate is of people that walk into a cloud med spot, and in a dental space, you know, I mean, and next thing, you know, they become, they become a DENTAL PATIENT, because of the fact that they like what they see or, you know, the just, you gotta walk in, you still gotta say hi to somebody. And so it would be interesting to see what the analytics would be on that. Because that is that in itself is the foot traffic alone. I know when we're doing startups, jumpstarts different things like that. De Novo is where we're looking, that's one of the big things with our demographics is looking to see what kind of foot traffic you know, you're going to be able to get in this would just be that extra add on for them as well.
Speaker 1 23:17
Correct, and, and when you think of having 15 different aesthetic practitioners using your space, you know, different times throughout the month, and I mentioned 10 to 15 hours a month. So these practitioners are not, you know, in your space a lot, right? They're in and out efficiently, they inject their patients they leave they're not hanging out in your break room. They're very efficient with your time and their time and your space, but each practitioner has a multitude of clients so you can just think about how many more clients can see your practice and and see that you're there. And it's a great it's a great opportunity for a lot of our clients who build relationships with practitioners in their practice and you know, start a lot of them start learning more about aesthetics and you know, whether it's a dental hygienist you know, I have this conversation the other day with my dentist the retention of dental hygienist, the the shortage of dental hygienists in the space is become more and more difficult. If you can also provide an opportunity for a potential employee like a dental hygiene dentist hygienist to get trained in medical esthetics. And now she feels like Oh, I could use my own employers office maybe on Saturdays and inject patients here what a great way for you know me to continue to stay in my passion of dental hygiene, you know, hygiene doing that job, but also generating additional revenue for myself. I love working here now I'm adding you know, it's it's another great retention opportunity for existing employees to add to their overhead. Right. And a lot of people are really pursuing and looking to getting into this space as well.
Phil Cole 24:56
Yeah, I mean, now that you just said that, that is up Amazing that you brought that up, I think that's the thing with this is is, the more, the more you talk about the different avenues and in looking at that that is. So that is really, really a good idea to sit there and think about retaining, you know, those hygenist to be able to give them that opportunity,
Speaker 1 25:21
Or incentivizing if you're hiring, incentivizing that way, like hey, you know, it's a great way when you're trying to hire a hygienist to just saying, hey, there's also opportunity for you, because we support our clients with training, education, all those resources. So when practitioners, or in this case, an employee comes to them and says, Where can I get trained to start doing these procedures, we support with that as well. So we kind of have the whole kit in place to support this industry to support the practitioners wanting to use your space. We've been doing this for over four years at our own location. So we've got, we've got it down of how practitioners what they need to feel supported in your location.
Phil Cole 26:05
So what you're saying is, is is is whether they want to be the practitioner, or whether they want to be the person that rents the space, you guys, they just need to call you because you're going to be able to direct them. Well, the practitioners
Speaker 1 26:20
We can support with the onboarding of that correct. But the the dentist needs to call us to see what is what sort of revenue opportunity is this for my practice? Sure, we support with every aspect of acquiring practitioners. At the end of the day, I am not in West Palm Beach, but I will support Dr. Smith, who is in West Palm Beach with the process of onboarding practitioners at his practice, I might do the initial calls with the practitioners with his office manager. So she understands that you know how to introduce this, this opportunity to that practitioner in West Palm Beach. So we make the process very easy and fluid, it's a great incentive for existing employees to become a part of this revenue growth of a practice as well, because there's so much potential there for everyone when the overhead costs can be alleviated by something like this. And so we are part of every aspect, the biggest aspect of the benefit of this is provider acquisition, how do we get providers to your location, we have those practices in place. How do we get renters over the course of the first six months to eight months in your space? How do we get that revenue booming that rental revenue booming?
Phil Cole 27:33
So, if a dentist is listening right now to this podcast, and they sit there and say I'm I want to know, I want to do this? What is just in general the timeframe to meet with you look at it and get it all like I'm, I'm I talked to her and in 30 days, I'm I'm doing it right, or what's the timeframe,
Speaker 1 27:55
I recommend they reach directly out to me and I will obviously provide my Calendly link Phillip to you can either text me, my phone number is 773-398-1999 or email me at [email protected], that's plural, it's an S at the end. And we can set up a zoom and quickly review the financials, they can I can show them the software as well the administrative side of the software and how easy the system really is, we can turn this on within seven to 10 days at their location, wow. And within seven, we need you know, within seven to 10 days, and then we start getting a flow of practitioners knocking on their door. And right so we have those practices in place. And so we talked to them about how to how to manage that. Do you want to set aside two hours every Friday to deal with the influx of interest? Is it Do you have a time every an hour every day, because as you know, every opportunity requires effort, the level of what effort you put in is the speed at which the opportunity can expand. Right. So if it's an hour a week, that's fine, it'll expand but it'll be slow. If it's, you know, a couple hours a week, the growth will happen just faster.
Phil Cole 29:10
Right, well, I think the big thing is is what the the listeners that have to do that, especially for dentists, I guess, you know, the typical dentists is working four days a week, some a lot recruits switching in going down to three days. So I mean, I just look at it going you have a day, on Friday, or a Wednesday, a lot of some take off, that sits there with possibly four to eight operatories that could be open. And I just think that the like you're saying the revenue stream that could come from that. People have to I mean, the dentists that are listening to have to really think about this and I know for a fact I think that what just that extra 1000 Say 2000 dollars a month coming in on a startup situation, and how that can lead those guys into getting their, their equipment and facilitating all six operatories faster with this kind of revenue stream as well. It's just, it's enormous. And people gotta, like I said, when I, when I talk to you in the beginning, I be 100% honest, when I cloud med spot, like, I don't know how this is necessarily going to fit and you know, just from the title in the Title. And then as we were talking it just like over and over and over again came up with, you know, Doctor client client client that I'm thinking of that we've worked with, or are working with, and it's like, you need to, you're gonna need to make a call on this because this is perfect situation for you.
Speaker 1 30:43
Yeah, yes. And the growth in the medical esthetics, industry is happening at a pace where we, you know, we need the space injectors need the space to practice. And so for those that are less familiar with medical esthetics, that's fine. You don't have to be an expert in this space. Just know that it is growing at a pace that, you know, people can barely keep up with. And Cloud the Cog Med Spa solution for these entrepreneurs because practitioners want to make their own money. They want their own space, just like the haircare industry, they want to rent chairs. The hair care industry has been renting chairs to beauticians and hairstylist for many years because they know that that hairstylist owns the patient relationship. It's the same with the medical esthetics industry, they own the relationship and so they want to rent chairs literally, and, and earn their own profitability and own their own schedule. And so turn your chairs into cash, turn your under unutilized chairs into cash, let's start generating revenue at your practice.
Phil Cole 31:46
Absolutely, so once again, just so I know you've said it but and we're gonna at the end of the podcast, when we post this and stuff, we'll have Shannon's information again. But just for those listening, email and phone number again for them to reach out to you.
Speaker 1 32:04
Phone number is 773-398-1999 email is Shannon. It's [email protected], it's an S at the end. And please don't hesitate to reach out I'll also include a Calendly link at the end of this podcast. So you can just click on that and schedule a call or feel free to text me perfect.
Phil Cole 32:26
And then we'll make sure that we get the information that you sent over to us earlier out as well as the podcast along with the with the transcript will be attached to that transcript for us. So, Shannon, thank you for filling us in on all this and given us this good information. Because like I said, those who are listening, I just know that my my clients at KLAS Solutions, I've got several that we have to set up and talk to talk to them about this. And I'm can't wait to be able to, when I run into these situations have the ability to say go listen to this podcast and you got to hear what she has to say. Because this is definitely fits for you. So I really, really appreciate your time today.
Unknown Speaker 33:10
Thank you, Philip. I appreciate being here.
Phil Cole 33:13
Absolutely, if you enjoyed our show today, please rate review us on Apple, Spotify or wherever you get your podcasts. Thanks, Shannon, for being with us today. Thanks for listening to the podcasts and have a good day.
Transcribed by https://otter.ai
