John 0:01
doctors who are proactive with their content strategy right now can benefit later when you know, the economy turns around and we're able to get back out of our house again. So this is a great time to to focus on that type of content.
Kaitlyn Cole 0:15
Hello, and welcome to the dental education podcast with class solutions. This podcast is a community of dental professionals who share their knowledge and experience in order to provide value to you and your dental practice. I'm your host, Caitlin Cole, also known as the K in class. Today, I have John makitas. With me from Dr. Logic, we're super excited to have you. Could you maybe just talk a little bit about yourself so those who don't know you can get to know you?
John 0:41
Absolutely. Thank you, Caitlin. My name is John makitas. And I am a healthcare marketing expert. I've been consulting healthcare practices for about seven years, probably consulted north of 700 practices during that time. And you know about me and my family, man, wife and son dedicated to them and just, you know, love helping helping our doctors win. And on a personal note background in martial arts, and I love watching UFC and football and stuff like that. So love helping doctors find a solution to the problems. And I think that's one of the things that has helped me succeed in this space, and build long term relationships with my clients.
Kaitlyn Cole 1:23
Love it. Well, yeah, thank you so much again, for coming on. We're really, really honored to have you. Obviously, this is a crazy time with the Coronavirus. I'm going to start out with a question here. What are some of the top activities practices should consider doing during COVID-19?
John 1:40
You know, Kaitlan? That's a great question. COVID-19 has really forced us to have more downtime, I think than any of us would really like. So let's go over a few things to practices should consider doing during this time. Number one, effectively communicate with patients, right? This is where emailing newsletters out to stay top of mind is going to be really helpful. For example, not only do they send out tests on you know, oral hygiene, things like that, but you know, people have a lot of downtime right now. So maybe they can be helped and other ways outside of dentistry, maybe it's great easy recipes, or arts and crafts activities they can do with their kids with things that they already have in their house. And even product sales or virtual consults, keep revenue flowing, there's a lot of things that doctors can do during this time, in addition of social media, educate, stay top of mind, and then maybe some phone calls, maybe reach out to some of your patients and and check on people that have been with you five, seven years, versus a brand new patient, maybe that's a good time just to let them know that you appreciate their business, you're looking forward to serving them, when you get back to your office, things like that. Number two would be auditing the practice. So this is a really good time to audit invest the time into the practice, like listening to recorded phone calls. If you have that option with your marketing provider, listen to some of those inbound leads. And then grade your different team members that are answering the phone. After that, you might realize you'd have some rockstars answering the phone, you might realize he had some weak spots. And then maybe based on what you're listening to, they could write out you could write out some phone scripts for commonly asked questions and then train your staff during this time on how to improve over the phone. Right? And then of course, you know, working with someone like solutions, hiring a practice management consultant to help coach through leadership and culture issues. Ask for a practice health assessment. I know you guys offer that at the Analyze Insurance Billing. What can you do to be productive during this time, this is a great time to take a look at the practice when maybe you're so busy during the week, you don't have that time. Now you have it. And then lastly, you know, this is where we can help review and develop a marketing plan. You know, they're investing in marketing right now, it might be a good time to request a marketing analysis or website analysis from somebody else outside of who you're working with. For example, Dr. Logic offers a free website assessment. And this way, people can basically text me their name, their URL and their email address. And within 24 hours, I can send them an assessment on how they're performing on page one of Google even tell them to the SEO value so they have $1 amount of the traffic that they're getting. So this is also a great time to ask your patients for reviews and testimonials if you did some cosmetic treatments in the last few months before COVID-19 And you know you did some great work, you know those patients are happy but they haven't written you a review or testimonial. They've got downtime too. So it's a great time, maybe pick up the phone and check on them and see how they're doing and then ask for that. So lastly, too if you're doing cosmetic work you should be collecting before and after photos. It's one of the most important things that new patients will look at on your website to make a decision if they're going to call you and if you haven't done a good job of leveraging your before and after photos. This is a great time I've just put in that work, and put those before and afters on the site and then maybe add some case descriptions to the photos are important. But that doesn't really help you with SEO, adding some context to those cases, can really help Google understand what your site is about, which will help you get found more often. And then when people come to site, those galleries will sell them on how great you are and built, you know, help them build confidence in us there is your next Dennis,
Kaitlyn Cole 5:27
love that so much good information. You mentioned the free website assessment and like a virtual console, are your customers using our marketing, virtual consults?
John 5:37
Yeah, during COVID-19, we actually built out a new product for virtual consults in a matter of days, because it wasn't something we were doing a lot for our customers, we had a few that were, were doing this. But what we've done for the clients that have that are working with us, we put a banner at the top of their website that can link to an internal page on the site for Virtual Console. So basically, our success team works with each practice case by case on the verbiage and what they want that page to say. And then if they have a telemedicine portal, or they want to say request a Zoom meeting, or whatever they want to use as their format. We put all of that language on there. And there's a lot of benefits for the doctor and the patient.
Kaitlyn Cole 6:20
Awesome. And what are some of those benefits?
John 6:23
Well, for the medical provider, you know, the benefits are going to include an opportunity to gain revenue, you know, a lot of a lot of doctors aren't leveraging this time for revenue. That's one way to do it by having some consults, to better office efficiency, three, improved patient follow through and follow up for health outcomes. Also a decrease in miss appointments and cancellations. And then loyalty and appreciation from patients who continue, you know, to use your services. So those are some of the benefits for the provider. And then for patients who participate in Virtual Console, they're going to benefit from less time away, you know, interference with work or family responsibilities. There's no travel time, or expenses to travel to you. It's complete, completely private as well on seltzer secure and a HIPAA compliant way if you're using one of those types of portals that offer that service. And then of course, with everything going on with COVID-19. There's no exposure, right? So there's wins for both sides in this.
Unknown Speaker 7:23
So do you have any tips that you can share? Yeah, so for full transparency, these
John 7:28
tips I'm about to cover and the benefits that we just discussed, were involved compiled by some of my colleagues on our success team and other team members. And these were recently added to Dr. logics blog on our website. So if you want to learn more about this, just go to Dr. logic.com. And then at the bottom left hand side, we have a section called blog for you can read this in more depth. But here's some of those things. So one, schedule a precise appointment and time and be on time for that for that session. Number two, prepare in advance. Three, focus on your patient. Four, eliminate your distractions and background noise. Make sure that if you are working from home and you have family, that you let your family know, hey, from this time to this time, I'm gonna be in a meeting y'all need to stay out of this area, go watch a movie, you know, keep it quiet. Make sure you have a good internet connection. Some some parts of town in different areas have great internet connections. And some don't make sure that your internet is on point. Use a high quality webcam. If you don't have one, you know, you can order one online and have it to your house in a matter of days with Amazon. Test. Test your equipment each morning. If you're doing these virtual consults over and over again every day, always test your equipment at the beginning of your day. And then number eight setup a next step plan at the end of the Virtual Console like a call to action. And then lastly, at the end, don't don't be afraid to ask for feedback from the patient. Because what you learn from that patient will help you with the next 10 after that. So like I said, for more information if people want to read in these, these different tips, then go to Dr. logic.com. For more information.
Kaitlyn Cole 9:09
Thank you. Yeah, and everybody who's listening, I'm going to be putting Dr. logic.com and all of John's information in the show notes after this podcast so you guys can all grab that information at the end in the show notes other than adding galleries and reviews. Do you have any other marketing advice during this Coronavirus?
John 9:27
Yeah, you know, I meet with doctors all the time, right? So a lot of people struggle with SEO and that's one of the main reasons people hire us. So if you're if you've been struggling to rank organically online in your market, one of the things I typically notice is you're probably just not adding enough content regularly regularly to the to the website or the right type of content. So, for example, content marketing is a strategy that greatly impacts SEO. And you know For every blog article or every new page that you add to the site, it can take three or four months to see the results. So, you know, with COVID-19, you have a lot of downtime doctors who are proactive with their content strategy right now can benefit later when you know, the economy turns around, and we're able to get back out of our houses again. So this is a great time to to focus on that type of content. Additionally, if you're temporarily close, let me ask a question to you as a listener, have you updated your Google My Business listing about that? The you mentioned that you have virtual consults on your Google My Business listing, you can mark this on your listing as long as you'd have it claimed. If you're actively paying for SEO with an agency right now, you most likely have this handled by your partner. But if this hasn't been recommended to you yet, be sure to contact them about it. Those are some of the proactive steps we were taking, and communicating to our clients. We're about 3000 providers on our platform. So a lot of that communication had to go by email, initially, and then follow up with the success managers with our clients that were talking to them about these things and updating their listings. So if you don't have your Google My Business listing claimed the Coronavirus may be your wake up call to pay more attention to your digital marketing, and find a partner like Dr. Logic who can help. And then lastly, you know, if you've been struggling with your marketing, and you want to be ready, like I said for when the economy is going to read down, now is the time to take action because it can take a few months to develop a custom website, for example, the design work we do with Dr. Logic, it's all custom, we don't use templates. So we're trying to make sure we're telling that story, through imagery and all of that within the site, all the content for the site, we write all that from scratch to we have SEO experts that understand healthcare, they're writing all that content for the 20 3040 procedures that you want to market. That takes time, right. And then lastly is we're going to assemble the site. And then we're going to license all the imagery for you, right, and then we're going to make some final tweaks and we're going to push it live. So that can take a few months. After that once you push a new site live to Google, it can take another 6090 days just for it to index on Google before you start seeing results. So all in all, between the few months it takes to build the site a few months it takes the index, you could be looking at six months before you start seeing results from those changes. So like I said, Now is the time COVID-19 is probably not going to be around, you know, like it is right now overall homebound and so on few months from now, you know, the doctors that are taking action now are the ones that are going to benefit from it later, when other doctors are, you know, sitting on their hands and I do anything, this is the time to take action. So you know, for any of your listeners, they can contact me for a free website analysis. It's also got some special offers between now and the end of April because of COVID-19 to take care of those that are ready to do that. And if it's okay, I'm gonna give out my phone number here, they can text me 469-458-7126, that's 469-458-7126. All they have to do is send me their full name, their website URL, and their email address. And then within one business day, I can let them know that their reports ready to go over their website analysis and we can schedule a time to review it. That's pretty
Kaitlyn Cole 13:25
cool, super convenient, and super easy. Thanks for sharing that. And John, thank you again so much for being on this episode of the podcast. To close it out. I know that Dr. Logic has a pretty cool background story. Do you mind sharing that with us?
John 13:39
Well, Caitlin, thanks for giving me the opportunity to meet with you and your your listeners today. We are a technology company. In the marketing space. We actually developed this lead generation software and another business vertical prior to entering healthcare six years ago, we were in automotive, we spent about $10 million over a six year period, powering websites and search services for over 3000 websites in the automotive space. We were quite fortunate to land some names you guys probably heard of, for example, Ford was one of our clients, you know billion dollar company trusted us with their websites and digital marketing. We did Ford's main website and we did a rollout and we ended up building out websites for all the dealerships across the country a little bit later, we ended up landing Lincoln, when Ford and Lincoln were separating their brands and Matthew McConaughey was entering the picture in the ads. We were part of that strategy. And we built about 900 sites for Lincoln. And then we also did quite a few sites in the South for Toyota and accurate so all in all, we had about 3000 websites. Now if you look at all dealerships sites in the country, there's about 18,000 of them. So we literally had about 1/6 of the market. We got purchased in 2012 for from a large publicly traded company for about $50 million. And we gave them a license to use that intellectual property only for automotive And then we held on to our intellectual property because we knew what we really had built was a lead gen platform. So we knew it was going to have multiple legs going to other verticals. So the company that owns that software today, you know, auto trader. So that's the genesis of where we came from 2013, we started looking around at other business, verticals outside of automotive and stuff, what's next. And when we landed on health care, we realized with some of the features that were in our technology, it would be a good fit. So we spent about another $3 million over about 10 months building out the new platform, we launched our first website in April of 2014. And today, here it is, April 2026 years later, we have about 3000 providers on the platform. And dentistry is our fastest growing segment of the different business verticals that we serve. We're a partner with the American Academy of Cosmetic Dentistry. So hopefully that speaks to our reputation. They actually recommend us to their members, or websites in SEO. So we're not new to dentistry, we're not new to building websites, we've got some pretty amazing results, taking dentists from like 20 keywords on page one of Google to 400 keywords. And those are some of the things I can show the doctors when they contact us for an analysis. I can show them how many keywords they're ranking for. And then I can talk about the ways that they can improve their results, whether they partner with Dr. Logic or not, I'll show them the software we use. That'll make it easier for them. But the advice I'll give them will be principle based advice. So if they want to take those principles and go apply it their current provider that can do that. But if they're not happy with their provider, and they don't think their provider is going to help them grow, then we'd love to have that conversation. So thanks again for your time today.
Kaitlyn Cole 16:41
Yeah, thank you. And again, one more time for everybody listening. John is offering that free website analysis. So I highly recommend you go to Dr. logic.com. Once more again to I'm going to put all his information in the show notes. So when you're done listening to this podcast, make sure you grab his phone number, his website and the other contact information and make sure you hit him up on that free website analysis while it's still available. Thank you guys again for listening and we'll see you guys on the next podcast.
